Creatives Fight Back Against the Environmental Crisis: Cultivating the Apple That Dropped on Isaac Newton's Head

During 2015, creative and campaigner Gustav Metzger launched one of his final major projects. Recognized for introducing self-destructive creations, Metzger had devoted his career to confronting human struggles from peace activism to ethical eating. Via a concise video message, he issued a call for a worldwide initiative to honor the environment.

“I call upon you for your participation in this global appeal for a day of action to reflect on the environment on November 4th, 2015,” he stated, inviting artists and creatives to oppose the steady eradication of species. “Our task is to make audiences aware of the richness and complexity in nature … and by doing so the arts will venture into territories that are fundamentally innovative.”

The Inception of Environmental Reflection

Thus the Nature Remembrance initiative was established, a day when cultural practitioners throughout Britain created responses to the escalating planetary emergency. An organizer, who cared for Metzger in his later life, remembers his drive for action. “I sensed a strong sense of urgency for him at the close of his days,” she says. “I just said – don’t delay. Let’s not wait for funding or for anyone to approve this. Let’s just do it.”

A Decade Later

Ten years later, the project hasn’t quite incited the mass movement across the arts that Metzger had dreamed of, but organizers feel its impact can still be seen in campaigns like artist-led declarations and Extinction Rebellion, as well as in how artists approach the environmental impact of their methods. This is the reason she is relaunching it to commemorate its decade milestone. Part of the featured creators taking part currently are Cornelia Parker and prominent artists. Each has created visual art, recorded calls to action, and created artworks set to be revealed on November 4, 2025.

Cultivating Awareness

In conversation with Anya Gallaccio, she is out in a field in Kent, helping plant apple trees that will develop into a spiral-shaped orchard. Collaborating with schoolchildren, her project is half artwork and half educational workshop. She describes, the design and cultivation sessions have already incorporated learning about measurements (calculating the gaps in the orchard), biology (studying the apple’s DNA), and origins (mapping the backgrounds of how various cultivars came to the UK).

Many of the apples were chosen because they’ve got funny names such as the other unusual varieties. We have one apple that releases crimson liquid

“Many of the apples were picked because they’ve got amusing labels such as the Bloody Butcher,” the artist notes. “We have one apple that produces red juice. Every one carries stories behind them. The ancient variety was imported by the Romans. The Kentish variety is the apple that fell from a tree and hit the scientist’s head.”

The artist aimed the children to be more actively aware of the environment and the influence we have over it. “In their experience, apples were just things you get at a supermarket, so I was encouraging them, on their next shopping trip, to look on the bag and see their names and their origin. Perhaps it indicates Kent!”

Creative Initiatives Throughout Britain

In London, a participant’s Book of Loss will involve participants exploring a major gallery on a journey to find the seven major glaciers that have been vanished in modern times. Every ice sheet will be depicted on the exhibition spaces using special pens. Each discovery, a chime will sound and a recitation will be performed to commemorate that specific ice mass.

At the same time, up in a northern town, Maddi Nicholson will be hosting a public show about our disconnection from the land, as well as holding a shared meal, cooked from sustainable ingredients. In another city, Uta Kögelsberger is broadcasting her Some Kind of Love / Forest Choir, in which regional performers begin a project to perform for vegetation in Newcastle’s Jesmond Dene.

Children’s Voices

Following this approach, a featured creator will be working with schoolchildren – on the actual event she is aiming to decorate an art space in children’s artwork that capture their aspirations and concerns for the future. “Kids’ art are powerful because they’re not as inhibited as adults’,” she says in her call to action video. “The contributions of youth to the world is something quite unique and perhaps it can provoke a awareness of obligation from us all. Children are innocent. They have anxieties about what’s next. But let’s not make it about anxiety – it should be about hope and us ensuring that they get a future.”

Tributes and Thoughts

Another artist’s work also appeals to children. With a background in performance, his feathered initiative involves drawing birds and then performing as birds – and for the initiative he is intending to represent Liverpool’s famous Liver bird. He is also staging a itinerant journey of the city, exploring locations that have been part of his long-term work over the last two decades. This endeavor began when he faced three incidents of discrimination on a one occasion. In response, Harfleet decided to sow a flower at the spot where it happened and record it – the project has since expanded to incorporate experiences shared by other people across the world. “I place the plants there but they are temporary,” says Harfleet. “Reportedly birds consume them, so they’re a ephemeral memorial.”

The artist selected the pansy not just for the clear connection – it has long been a derogatory label – but also because its origin is the French verb, penser, to think. “People connected it with a man who is contemplative, and that, of course, is a bad quality,” he says.

The intention on 4 November is to sow flowers at new locations and also replant flowers in places he has marked earlier, all the while conversing with those on the walking tour about the events and his personal experiences. “I’ve recorded quite a few after my previous work,” he says sadly.

Moving Forward with Hope

The artist wishes his work – and

Anna Weaver
Anna Weaver

A gaming industry expert and community manager with over a decade of experience in curating immersive entertainment experiences.